Building and succeeding with a brand is craftsmanship.
It takes art, it takes science, it requires iterations. It starts with consumer insights based on a human aspiration or a human truth to which brands respond in a uniquely differentiated way.
Michel Dallemagne knows because he has helped successfully re-craft and launch global mega brands one after the other as he successfully lead the global Hair beauty business for Unilever, his previous employer. Now, at the helm of a small Finnish cosmetics line Lumene, he is at it again.
Hear the Lumene C.E.O.’s unconventional take on how to build a global brand followed by commentary of Antti Järvinen, Google’s Country Manager for Finland, and evaluate how your brand is doing.