Global Brands: What Works and How to Achieve It
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Thursday, November 23
8:30 - 10:30 AM
Amcham Finland Offices
Since the dawn of humanity, stories have moved people. How can you use story-telling methods to capture the essence and emotion of what you do and construct a powerful brand message that transcends global frontiers?
Come and learn how to make sure your brand story is powerful!
In this session, you will not only hear the research and statistics, but be inspired by McCann’s heavyweights with concrete tips that work in practice and leave equipped to build your own story.
Harjot Singh, Chief Strategy Office for Europe in McCann Worldgroup EMEA, is an award-winning strategist with over 20 years of industry experience and has held senior, regional and global planning and leadership roles in North America, China and Asia. He has worked in nearly every area, from packaged goods to banking, retail, paints, telecom, tourism, cosmetics, credit cards and governments.
Richard Bonner-Davies, President of McCann Nordic, has worked with fast-moving consumer goods (FMCGs), financial services, the automotive sector, technology and the energy sector and has lived and worked in New York, Los Angeles, Tokyo, Moscow, Istanbul and London.
Rodney Collins, Regional Director EMEA, McCann Truth Central, is a leading member of a team dedicated to uncovering human truths to help pioneering brands make their mark in the world. For the first time in the Nordics, he will reveal the results of the ‘Truth About Global Brands’ study. Based on the recent insights into what it takes to be a global brand today, he will share how you can engage in the new era of globality.
Commerce moves fast. Presenting yourself meaningfully within minutes is crucial in the global arena. Be it investments, new clients, contacts in a new market, or being fully prepared for Slush, telling a memorable story that imprints your brand in the listener’s mind is an invaluable skill. Used effectively, it might be the difference that opens new relationships and business possibilities in the future.
Executive Vice President, Regional Strategy Director for Europe
McCann Worldgroup EMEA
Regional Director EMEA
McCann Truth Central