What can Finnish retailers learn from the best practices of the forerunners in e-commerce? Come hear e-commerce guru Ed Kennedy from California share must-know information for being in the game.


Now is your chance to improve and grow your business through a winning e-commerce strategy. We will hear the success story of how one company turned their digitized sales around, made a difference for their customers while staying abreast of new innovations and assuring security.


Currently, Finland’s e-commerce is out of joint. Foreign online retailers have been actively luring Finnish customers, while Finns themselves have remained quite passive in the growing area of international online retail. For some perspective, there are 42% fewer small and medium-sized companies in Finland who sell online than in Sweden.


If your business has anything to do with retail, this event is for you.


The keynote will be given by e-commerce authority Ed Kennedy from Episerver; Adam Jonsson from Collector Bank will talk about customer oriented payment solutions; and Henri Ström from Motoral will inform us on how it is possible to build a winning e-commerce strategy.



Ed Kennedy

Ed Kennedy is senior director of e-commerce at Episerver, a provider of e-commerce and content management technology, where he oversees product strategy. Formerly an e-commerce expert with several web design and development firms, he has helped enterprise businesses plan and execute more than 100 e-commerce projects. Follow him on Twitter @CommerceEd.


Henri Ström

Henri Ström has been the Development Manager at Motoral since 2014. He holds a Master of Science in User-centered Design from TKK (formerly Helsinki University of Technology, now part of Aalto University).


Adam Jonsson

Adam Jonsson is Product Manager for Collector Bank’s B2C Payment Solutions, with products such as Collector Checkout and Collector Insight. He has built Collector Bank’s internal flows to suit customers’ needs in a process of interaction based on changing criteria.



Kaisa Nick

Kaisa Nick is Industry Manager at Google. She is a digital marketing and business professional with passion for great user experiences and brand marketing. Kaisa has been working in the field of digital marketing and product development for the past 10 years. She is all about data-driven marketing strategies and her goal is to help Finnish retail operators tune their digital strategies to a new level by using the various solutions Google offers.

Hard Rock Cafe


Aleksanterinkatu 21, Helsinki




Thursday, November 2, 8:00 – 10:00 AM



Event Partners


For more information contact:


Rosa Thurman
Director, Investment Programs
+358 45 699 5997