Protecting code is the new must

  |   DID, News

Imagine building a company and working on its brand and product for years only
to notice that someone has replicated your business.

According to an Estonian company Checktocashup, counterfeiting is a bigger
problem than ever before. As reported by Industryweek, one of every ten
technology products sold is counterfeit leading to an estimated direct loss of
over 100 billion dollars a year globally.

Checktocashup, founded in 2012, is highly focused on counterfeit protection. The
company was recently included in Prototron and EAS Enterprise Estonia’s list of
Top 20 fresh startups in Estonia. Amcham Finland got the chance to have a chat
with Artur Zaitsev from the member company’s client-relations department.

Artur, what was the driving force behind the founding of Checktocashup?

Counterfeiting has become a more serious issue than ever before. Brands aren’t
getting the revenue they expected and they are essentially being cheated out of
real success. That was the big insight!

So, your products are essential in today’s world?

Absolutely crucial. At Checktocashup we see that the more popular a brand is,
the more likely it is to be counterfeited or replicated. We want to provide
cost-effective solutions to help companies protect their products and their

What makes Checktocashup unique amongst those already operating in the
same space?

When we look at our product, we can proudly say that there aren’t any
competitors in this field. We’re using Aztec code, which is completely

When it comes to counterfeit protection, everyone wants to protect the label,
but we focus on protecting the code. All of our codes are offline so you cannot
hack them. In fact, it’s so difficult to bypass our security that it isn’t even
worth the time for pirates and hackers.

How does being a part of international business networks like Amcham
Estonia and LaunchpadUSA benefit Checktocashup?

International business networks open a vector of development that allows brand
ambassadors to go out and reach out to people we had no access to before.

Amcham and LaunchpadUSA have helped introduce us to reputable partners and
provided connections that will allow us to continue to thrive and grow. Great
problems attract great people to bring great solutions!

What does the future hold for Checktocashup? How will you work to achieve
your goals?

We would like to become one of the largest and most successful companies in our
sector. Our goal is to be listed. To achieve that, We’ll have to be super
determined and truly tap into our entrepreneurial spirit.

We will always focus on perfecting of our product to fill our customers’ needs
and to fulfill their desires. We know that by paying consistent attention to and
prioritizing our go-to market strategies in all areas of business, we will be
able to ensure a sustainable growth for the years to come.

Thanks so much for the chat. We look forward to seeing you at the next
Launchpad event!