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Friday, November 27, 2:00 – 3:00 PM
Online
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We’ve all seen well-known international brands voice their support for the Black Lives Matter movement and take a stance on U.S. presidential elections. In Finland, we’ve seen companies support LGBTQ+ rights and campaign against bullying at schools.
But why do companies engage in corporate activism? Is it a method to sway public policy or just appeal to certain customer bases? Do businesses use activism to brand themselves as ‘inclusive’ for attracting the best employees? Or is it about all of these? It’s possible to benefit as a business and be a partner for social change.
In this online event you will hear from Hervé Dupied, Environmental Initiatives Manager EMEA at Patagonia. Patagonia is one of the leading companies for corporate activism, and they act on the most pressing environmental issues facing our world today. What does creating a community mean, and why is having a dream essential to them?
We’ll also hear from Théa Natri, Public Affairs, Communications and Sustainability at Coca-Cola Finland. She’ll tell us how Coca-Cola’s global efforts for social change are translated for the Finnish market, and she’ll share what you need to understand about the local culture before deciding whether to speak out and how.
Sari Kuvaja, Partner, Director and Chairman of the Board at Third Rock, will set the scene and explain:
- What is corporate activism, and how is it different from corporate social responsibility (CSR)?
- What are potential benefits and risks to your brand regarding talent attraction and customer loyalty?
- How should companies get started, and what are the benefits of being among the first movers in Finland?
Join this insightful discussion by registering now!
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Event Partners:
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Event Speaker:
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Hervé Dupied
Environmental Initiatives Manager EMEA, Patagonia
Adventure as a school of life, protecting the environment as a civic duty. Hervé humbly aims at participating in redefining what are the common values we share as part of the social contract in our western societies. This journey starts by questioning his own set of values and making sure they are able to sustaining life on our home planet.
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Event Speaker:
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Théa Natri
Public Affairs, Communications and Sustainability, Coca-Cola Finland
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Event Speaker:
[/fusion_text][fusion_separator style_type=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”20px” bottom_margin=”20px” border_size=”0″ icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_imageframe image_id=”11829|full” max_width=”” sticky_max_width=”” style_type=”none” blur=”” stylecolor=”” hover_type=”none” bordersize=”” bordercolor=”” borderradius=”” align_medium=”none” align_small=”none” align=”center” margin_top=”” margin_right=”” margin_bottom=”” margin_left=”” lightbox=”no” gallery_id=”” lightbox_image=”” lightbox_image_id=”” alt=”” link=”” linktarget=”_self” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=”” filter_hue=”0″ filter_saturation=”100″ filter_brightness=”100″ filter_contrast=”100″ filter_invert=”0″ filter_sepia=”0″ filter_opacity=”100″ filter_blur=”0″ filter_hue_hover=”0″ filter_saturation_hover=”100″ filter_brightness_hover=”100″ filter_contrast_hover=”100″ filter_invert_hover=”0″ filter_sepia_hover=”0″ filter_opacity_hover=”100″ filter_blur_hover=”0″]https://amcham.fi/wp-content/uploads/2020/11/Sari-Kuvaja.png[/fusion_imageframe][fusion_separator style_type=”default” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” class=”” id=”” sep_color=”” top_margin=”” bottom_margin=”30px” border_size=”0″ icon=”” icon_circle=”” icon_circle_color=”” width=”” alignment=”center” /][fusion_text columns=”” column_min_width=”” column_spacing=”” rule_style=”default” rule_size=”” rule_color=”” content_alignment_medium=”” content_alignment_small=”” content_alignment=”” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” sticky_display=”normal,sticky” class=”” id=”” font_size=”” fusion_font_family_text_font=”” fusion_font_variant_text_font=”” line_height=”” letter_spacing=”” text_color=”” animation_type=”” animation_direction=”left” animation_speed=”0.3″ animation_offset=””]
Sari Kuvaja
Partner, Director and Chairman of the Board, Third Rock
Sari Kuvaja has more than 20 years of experience in sustainability and sustainability communications advisory, and she is one of the pioneers of sustainability thinking in the Finnish Business community. She started her career as a Greenpeace forest campaigner in early 1990s. Before joining Third Rock, T-Media’s sister company, Sari worked as a consultant in a company of her own. She has helped her clients in corporate responsibility strategies, stakeholder relations, as well as sustainability communications and reporting. Her clients over the years include S-Group, Sinebrychoff (Carlsberg), Neste, Image Wear, Nordic Morning and Finnish Textile & Fashion.
Sari holds a MSc, (Agr. & For.) from the University of Helsinki.
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For more information, contact:
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Rosa Thurman
Director of Foreign Affiliate Services and Sustainability
+358 45 699 5997
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