MPS: COVID-19 China Update – Business recovery started but has there been changes in the consumer preferences too?

As the COVID-19 pandemic has placed many of the worlds’ economies at a halt, China’s approach to fight the outbreak has come together with a rise of new business opportunities driven by smart technologies. In this webinar, we will look at the socio-political response from China and how this led to new business opportunities for many brands and companies. After the webinar the participants will have a better understanding of China’s market dynamics and emerging opportunities to become a more resilient organization in a time of crisis, i.e.:

• The tangible socio-political impact in China
• The socio-cultural and economic disruptions in the market and challenge for the West
• The rising business opportunities from the COVID-19 outbreak
• The role and importance of digital readiness
• How to benchmark my company’s digital readiness?
• How will the market and consumer move forward through this decennium?

Speakers:

• Henri Manner, Managing Director at MPS China
• Jan Van Loon, Founder and CEO at White Caviar