Women’s Network: Lead with Joy — Purpose-Driven Leadership in an Uncertain World with Marimekko

What does it take to build a brand so distinctly Finnish that the whole world wants it? And what keeps people reaching for the same story, the same prints, the same joy, for 75 years and counting?

In a business environment defined by uncertainty, Marimekko has held a quiet but powerful conviction: that bringing joy to people’s everyday lives is both a brand mission and a strategy. One that has carried a Finnish company to global recognition, and one that still shapes every business decision made today. For women leaders, it raises a question worth sitting with: what would it look like to lead with that same purpose?

Join Amcham Finland’s Women’s Network on Tuesday, 24 November for an exclusive afternoon at Marimekko House in Herttoniemi, where two of Marimekko’s senior women leaders will take us behind the brand.

Sanna-Kaisa Niikko, CMO at Marimekko, will share the story of how a Finnish brand became a global phenomenon, and what it means to lead that brand through decades of changing markets, shifting consumer expectations, and a world that has tested the staying power of joy more than once. She will be joined by Noora Laurila, SVP Sales, Region West, who will bring the commercial dimension to the conversation and share how the brand’s identity translates into sustained growth.

Following the presentation, the afternoon opens into holiday shopping at the Herttoniemi Outlet and open networking, making this a genuinely enjoyable way to step into the festive season with the Women’s Network.

This is an invite-only event for members of Amcham Finland’s Women’s Network.