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Thursday, May 20, 10:00 AM – 11:00 AM (EET)
Online
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Amcham Finland and our fellow Nordic AmChams invite you to a session on:
Rebuilding “Brand America” & the Power of Corporate Diplomacy
Join business advisor and CEO of International Marketing Partners Allyson Stewart-Allen for a discussion on what it will take to restore trust in America’s brand aboard.
Stewart-Allen will address what builds and erodes trust in a country’s brand, and how U.S. company executives can act as brand ambassadors for the country. She will also suggest ways to integrate U.S. corporate brands within Nordic business culture.
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In partnership with:
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Event Speaker:
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Allyson Stewart-Allen
CEO of International Marketing Partners
Allyson Stewart-Allen is a Californian based in Europe for over 30 years, Allyson is an international business advisor, author, educator, broadcaster and Non-Executive Director, as well as the Founder and CEO of International Marketing Partners. She has advised over 240 businesses across 26 countries to successfully internationalize after starting her career with PwC, PA Consulting Group and Hay Management Consultants.
Besides her role over the past four seasons on BBC’s The Apprentice, Allyson appears as a regular expert for Al Jazeera, BBC News, Deutsche Welle, France 24, FT, Sky News and many other outlets.
Besides authoring both editions of the best-selling book Working with Americans, she also creates leadership courses for corporate executives including for clients of Said Business School Oxford University, Churchill College Cambridge, London Business School and many other blue-chip organizations.
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For more information contact:
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Alexandra Pasternak-Jackson
CEO
alexandra@amcham.fi
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