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Hot Cool Brand

Michel Dallemagne has done it with Dove, Sunsilk and TRESemme. Now the freshly minted C.E.O. is building a global brand for Lumene.   Michel makes it clear right off the bat. There are some must-get-rights of successful branding.   “A brand story has got to be emotionally appealing and...

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07 February
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Savvy and Connected

How can we make Finland a more globally savvy and connected market? That’s what we as a business community asked ourselves four years ago. The answer was: By making Amcham a true international business hub that enables the success of its members and, as a...

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11 January